Monash Research provides what we hope is great advice, to technology vendors, users, and investors alike. Working with organizations who want more insight and interaction than is available in our free blogs, we consult on a broad range of subjects – marketing and technology, strategy and tactics, large companies and small ones, all across a variety of industry sectors.
For the past several years, we’ve had an annual refresh of our vendor service offerings, always unveiled in the fall. This year has seen more change than usual, and so I’d like to share some of the highlights with you here. A revampimg of our services for users is in the works as well, and I’ll share that too with you when it is finalized.
Aspects that haven’t changed much include:
- We ask all vendor clients to join a program called the Monash Advantage.
- Monash Advantage members get effectively unmetered quick-inquiry consulting, and more in-depth advice sessions as well.
- Our speaking and writing services, which vendors like to use for lead generation and general image-buffing, are generally restricted to Monash Advantage members
- The entry-level Monash Advantage price is $10,000/year
The biggest change from prior years is that there are now three tiers of the Monash Advantage, up from one.
- The Monash Advantage Lite is for small, tightly-focused companies with severe budget constraints. We offer suggestions and help them think through their most pressing issues, a few times each year.
- The Monash Advantage Basic is for more typical technology companies. We help them with anything and everything.
- The Monash Advantage Custom is for companies that want us to serve as core strategic advisors.
The early response to this tiering has been very positive, and we have had multiple sign-ups for 2010 at each of the three levels.
Another change is that we no longer require companies to join the Monash Advantage on a strict calendar-year basis. Now, it’s calendar quarters, and for Custom members we’re completely flexible.
Finally, we’re open to doing stock deals with seed-stage companies, at least ones that don’t compete closely with our other clients. For example, I’ve just started advising one stealth start-up in a hardware area that complements analytic DBMS, and I’m having a blast. I’ll disclose the names of any companies I have private stock in, as well as offering at least a capsule of what is publicly known about what they’re pursuing.