December 14, 2005
SAP’s corporate blogging
Jeff Nolan seems to be the head of blogging for SAP, or something like that. He’s a little concerned about SAP’s lack of openness. Meanwhile, I’m praising SAP for it’s openness.
I guess it’s all a matter of what your expectations are.
Categories: Enterprise applications
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One Response to “SAP’s corporate blogging”
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First and foremost, there is no single “head of blogging” at SAP, just a lot of individual efforts that are growing out in different directions. Examples include executive blogs, SDN, and individuals.
I don’t think of message and brand control, which I what I wrote about, as an issue of openness. What I commented on was a corporate culture, like many others, that makes selling the giving up of control as difficult. There is a difference because a company can still be open and tightly manage their messaging. I think that as a company SAP has been remarkably open about our strategy, I would point to the fact that we publish our product roadmaps as a great example, and we also publicly commit to supporting interfaces that partners develop and certify through successive product releases.
Finally, I have high expectations for everything I am involved with, I admit it.