Oracle’s perennial confusion about analytic technology
Oracle is badly confused about analytic technology, and indeed long has been. It would be tough for me to coherently explain why without being, well, confusing. So I’ll just list a series of data points, which hopefully should suffice to illustrate the point.
- Classic BI tools have at various times fallen under the purview of the app dev tools group and the app server group.
- Data mining, stemming from a Thinking Machines, Inc. acquisition, is under a whole other group on the East Coast.
- That group is now collocated and somewhat integrated with the group that oversees the MOLAP database capability, which came in via a different Boston-area acquisition (IRI/Express).
- While Oracle brags of its integrated BI stack, enterprise reporting is an exception.
- Discoverer 1.0 (Oracle’s original BI tool), was one of the most impressive new products I ever saw. But then BI technology at Oracle almost stagnated. The reason seems to have been largely a series of platform ports – client/server, Java client, thin client, etc. Other BI vendors faced the same problems, however, and they now have products generally agreed to be ahead of Oracle’s.
- Oracle didn’t seem to have a coherent analytic apps strategy even before the Peoplesoft acquisition, which obviously just confused things further. (Of course, neither does SAP, really, Dennis Moore’s passionate insistence to the contrary notwithstanding.)
- ETL/data integration is of course a historical Oracle sore spot.
That’s even before getting to Oracle’s problems in data warehousing itself, where it can’t beat Teradata and DB2/mainframe at the very high end, and low-cost options like Netezza are a looming threat as well.
What’s particularly ironic is that some of Oracle’s core marketing pitches have a lot to do with analytics. The whole integrated stack story? Doesn’t make much sense when you’re only talking OLTP; only with analytics in the picture is it coherent. The whole scalability story? A few huge websites and the like aside, that’s mainly about data warehousing now.
Obviously, Oracle has the potential to be a titan in analytics. But it doesn’t have its act at all together yet.
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[...] Stephen Few offers a blistering review of Oracle Discoverer, its portal integration, and its UI in general. This fits well with what I said last November: Obviously, Oracle has the potential to be a titan in analytics. But it doesn’t have its act at all together yet. [...]