http://www.monashreport.com/2007/11/20/i-repeat-saas-is-not-necessarily-an-indirect-channels-business/ Technology ... politics ... marketing ... strategy ... life Sat, 05 Jul 2008 10:31:26 +0000 http://wordpress.org/?v=2.5.1 http://www.monashreport.com/2007/11/20/i-repeat-saas-is-not-necessarily-an-indirect-channels-business/#comment-57642 The Monash Report»Blog Archive » Microsoft also seems to be selling SaaS directly Tue, 04 Mar 2008 13:06:47 +0000 http://www.monashreport.com/2007/11/20/i-repeat-saas-is-not-necessarily-an-indirect-channels-business/#comment-57642 [...] For a while, I’ve been arguing that SaaS is naturally a direct-sales business, even when sold to small organizations. If people are willing to have their business processes handled over a telecommunication network, they’re probably willing to buy services that way too. Indeed, the very first computer services firm ever was probably Automatic Data Processing. They sort of did SaaS, and they most definitely did direct sales. [...] [...] For a while, I’ve been arguing that SaaS is naturally a direct-sales business, even when sold to small organizations. If people are willing to have their business processes handled over a telecommunication network, they’re probably willing to buy services that way too. Indeed, the very first computer services firm ever was probably Automatic Data Processing. They sort of did SaaS, and they most definitely did direct sales. [...]

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