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	<title>Comments on: SAP&#8217;s corporate blogging</title>
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		<title>By: Jeff Nolan</title>
		<link>http://www.monashreport.com/2005/12/14/saps-corporate-blogging/#comment-7</link>
		<dc:creator>Jeff Nolan</dc:creator>
		<pubDate>Thu, 15 Dec 2005 15:35:30 +0000</pubDate>
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		<description>First and foremost, there is no single &quot;head of blogging&quot; at SAP, just a lot of individual efforts that are growing out in different directions. Examples include executive blogs, SDN, and individuals.

I don&#039;t think of message and brand control, which I what I wrote about, as an issue of openness. What I commented on was a corporate culture, like many others, that makes selling the giving up of control as difficult. There is a difference because a company can still be open and tightly manage their messaging. I think that as a company SAP has been remarkably open about our strategy, I would point to the fact that we publish our product roadmaps as a great example, and we also publicly commit to supporting interfaces that partners develop and certify through successive product releases. 

Finally, I have high expectations for everything I am involved with, I admit it.</description>
		<content:encoded><![CDATA[<p>First and foremost, there is no single &#8220;head of blogging&#8221; at SAP, just a lot of individual efforts that are growing out in different directions. Examples include executive blogs, SDN, and individuals.</p>
<p>I don&#8217;t think of message and brand control, which I what I wrote about, as an issue of openness. What I commented on was a corporate culture, like many others, that makes selling the giving up of control as difficult. There is a difference because a company can still be open and tightly manage their messaging. I think that as a company SAP has been remarkably open about our strategy, I would point to the fact that we publish our product roadmaps as a great example, and we also publicly commit to supporting interfaces that partners develop and certify through successive product releases. </p>
<p>Finally, I have high expectations for everything I am involved with, I admit it.</p>
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